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Creative Advertising & Strategy
Cholula Hot Sauce
Campaign (College Assignment)
The Market: 18-24 year old american female college students, living on campus, renting apartments, earn 20,000 or less a year
The Strategy: ‘Just For You’
Displaying the variety of flavors Cholula offers that people may not know about or haven’t thought to try. There’s a flavor that suits you.
The Concept: Uncap Your Flavor
Associating the Cholula flavors with an archetype of personality to persuade the consumer to try the flavor they see most fitting to them.
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