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Cholula Hot Sauce
Campaign
The Market: 18-24 year old female college students, living on campus, own apartments, earn 20,000 or less a year
The Strategy: ‘Just For You’
Displaying the variety of flavors Cholula offers that people may not know about or haven’t thought to try. There’s a flavor that suits you.
The Concept: Uncap Your Flavor
Associating the Cholula flavors with different personality types and personalizing the bottle for the consumer to see themselves in it.
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