Charria Smith

The Market: Ages 18-54 year old adults that are typically soda drinkers and want to cut down on their soda intake.

 

The Strategy: ‘Try This’

To position the bubly brand as the go-to alternative for people who drink soda. These consumers want to change their drinking habits and opt for something with similar qualities but healthier like sparkling water.

 

The Concept: The Right Choice

Creating a juxtaposition with soda and the bubly brand to amplify the benefits of drinking the latter. bubly should look like the obvious right choice.