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bubly sparkling water
Campaign
The Market: 18-54 adults that are soda drinkers and want to cut down on soda intake.
The Strategy: ‘Try This’
To position the bubly brand as the go-to alternative for people who drink soda. These consumers want to change their drinking habits and opt for something with similar qualities but healthier like sparkling water.
The Concept: The Right Choice
Creating a juxtaposition with soda and the bubly brand to amplify the benefits of drinking the latter compared to soda. bubly should look like the obvious right choice.
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